this is a platform of many things... its a motorsports BRAND. sharing the love of cars which is high RPM full noise action. then its bikes, DIRTBIKES and street bikes. but the ADRENALINE doesnt stop there... the SKATE culture is an undeniable aesthetic of BF. and when the SNOWBOARD season is over we come home to the east coast and SURF. remembering this BRAND is MULTIDIMENSIONAL... the streetwear FASHION is forever evolving. the MUSIC just goes hand in hand. ART is just f$cking sick!